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Car Trawler is a car rental distribution system that connects car rental companies such as Hertz or Avis with other transport providers such as rail or airlines. Low cost airlines are well accustomed to incorporating car rental into the ticket booking path to boost ancillary revenue. Car Trawler, and other similar providers such as holidaycars.com , offer the technical platform as well as the relationships with individual car rental companies to facilitate this.
For rail operators, ancillary revenue is still an area requiring some attention. While the basics such as food and beverage on-board are covered, there are still a load of opportunities available for operators looking not only to boost non-fare revenue, but also to provide a better service for customers. These include things like travel insurance, hotel reservations, on-board wi-fi, duty-free shopping and of course, car hire. And with some airlines airline tickets to las vegas boosting total revenue dramatically by incorporating ancillaries (have a look at this related post on how Alitalia boosted revenue by 15% ), the early adopters from within the rail sector stand to make considerable gains.
Having worked with the likes of Virgin Blue, Hawaiian Airlines and Vueling to help drive ancillaries in the airline sector, Car Trawler is now turning attention to the rail sector. CTO Bobby Healy gave a talk at last years' Rail Revenue Customer Management World on how to incorporate car rental as ancillary revenue for rail. He has kindly made his presentation available, you can download it for free here.
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