Could be an interesting case . on one hand Marchex owned the domain ACEPLAY.com since BEFORE ACEP ch

The suit says Marchex has been using a domain name called Aceplay.com, purporting to offer information about the Stratosphere and three other American Casino properties; the two Arizona Charlie's orbitz rental cars in Las Vegas and the Aquarius in Laughlin.
American Casino claims in its suit that Marchex orbitz rental cars Sales Inc. has been involved in trademark infringement and ''cybersquatting,'' which involves orbitz rental cars the registration of a website domain name that is similar to another party's trademarked-name.
On Friday, U.S. District Court Judge Gloria Navarro orbitz rental cars issued a temporary restraining order requiring a domain name registrar to immediately remove or disable the aceplay.com domain name, place it on "hold and lock" and transfer it to the control of the court.
Could be an interesting case . on one hand Marchex owned the domain ACEPLAY.com since BEFORE ACEP changed their casino player rewards club name to AcePlay in Sept 2009 and filed for a Trademark one month later ..on the other hand the pretty colorful snapshot of the Marchex landing page included in the complaint filing could be considered as a smoking gun -
These guys should win an award for being the absolute best at taking cash cows and turning orbitz rental cars them into meatloaf. The paid 164 million for an asset that spit out over 20 million in profit annually; added to it by buying a few hundred orbitz rental cars million worth of other cash generating businesses and then .fast forward a few years and the entire lot has a market cap of 116million some 50 million less than their original purchase of Yun Ye s portfolio. The have invented a new paradigm by following a motto of it takes money to lose money!
I suppose you might have to, if for nothing orbitz rental cars other than to further ensure you don t earn a reputation as easy pickings, to make everyone think twice about getting froggy but it sure would suck having to sink money into defending a marginal name like this. I guess you just have to. Cost of doing business for bulk portfolio holders.
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