InterContinental New York, Times Square, is partnering with LVMH-owned shirt maker Thomas Pink to offer a Valentine's Day package aimed at men that includes a consultation at the British brand's Madison Avenue flagship store.
The package includes a personalized shopping trip for men to purchase an outfit to wear during the evening with a significant other. Quite a few luxury hotels have partnered with retailers to cross-promote their services during a certain holiday.
Offering a package targeted to men is a unique marketing approach, said Tiffany Dowd, luxury hotel inspector and president at Luxe Social Media , Boston. With so much attention on Valentine's Day around women, this strategy offers men something feel-good for themselves.
Luxury hotels do not need to be gimmicky during Valentine's Day to provide a special evening or getaway, she said. Bespoke services and unique value-added promotions house of blues hotel chicago can make this holiday exceptional and memorable.
The package includes house of blues hotel chicago overnight accommodations and a shopping experience with a Thomas Pink consultant that is followed by a cocktails and small plates at on-premise restaurant Todd English's Ҫa Va. It starts at $361 per night.
For instance, Barneys New York and Mandarin Oriental partnered to market a contest that gave a mother-daughter pair the chance to win a brand-oriented getaway package to raise awareness for the retailer's products and the hotel's spa services.
In addition, New York-based department store Bergdorf Goodman and hospitality group The Leading Hotels of the World partnered to offer affluent consumers a holiday shopping package house of blues hotel chicago at four Manhattan hotels.
Thomas Pink is known for being elegant and stylish with a focus on attention to detail, house of blues hotel chicago Ms. Dowd said. It is a good fit for a luxury hotel brand like InterContinental to be aligned house of blues hotel chicago with such a brand.
Tricia Carr is an editorial assistant on Luxury Daily. house of blues hotel chicago Her beats are apparel and accessories, arts and entertainment, education, food and beverage, fragrance and personal care, government, healthcare, home furnishings, jewelry, legal/privacy and nonprofits. Reach her at tricia@napean.com.
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