I was fortunate to be invited to participate in five panels, ranging from developing a profitable so

I recently attended the  Women in PR Summit  at the Eden Roc Hotel in South Beach, Florida. Women working in all facets of the public relations business flew in from across the nation and Canada to attend panels, workshops euro disney hotels and seminars.
I was fortunate to be invited euro disney hotels to participate in five panels, ranging from developing a profitable social media strategy, to confronting gender issues in the workplace, to best practices in media relations.
Through participating in discussions and networking with attendees, I found that their concerns and questions tended to center around a couple of key topics that are top-of-mind for public relations euro disney hotels and communications practitioners today.
I noted in one panel that a mistake we see a lot in public relations is not knowing what success looks like for a given campaign. That is, plunging into the execution euro disney hotels of the strategy before first determining the metrics by which you'll measure the success of the strategy, setting benchmarks and developing a strategy accordingly.
Given rbb's focus on metrics, measurement and benchmarking success, I was able to offer some methods for attendees to implement in their next campaign. I explained that at rbb we don't just have one way to measure results, and we certainly don't just count clips. Depending on the project, we look at business euro disney hotels outcomes: leads, customer service goals and conversion rates. We also track communications metrics such as impressions, message point penetration, sentiment and changes in perceptions – all great ways to benchmark success for a PR campaign.
Many attendees were in the field of entertainment PR, serving as publicists for celebrities, musicians, artists, and athletes, and client management is one of their day-to-day tasks. euro disney hotels But now that every client has the ability to broadcast image-damaging – even career-ending – statements without the benefit of PR counsel, what's the best way to contain such crises?
Once they've happened, said Joshua King of  Fly Publicity  (our only male panelist), they're difficult to contain. Counsel clients about the pitfalls of social media when you bring them on board. However, understand that in certain euro disney hotels instances issuing an apology or ignoring the online outrage is all you can do (besides working with the client to avoid similar issues in the future).
These days, as intellectual property laws struggle to keep up with the ever-expanding platforms for creating original content and sharing found content, it's more important than ever to know your rights when it comes to your own content (such as blog posts, white papers, or photos) and when it comes to others' content. LaShawn Thomas, Esq. of  Miami Entertainment Law Group  shared ways to protect your work, just as you'd protect any other asset.