Thursday, December 27, 2012

A sonic portrait is created through speakers installed at intervals along the walkway that play soun




Harmonic Convergance is an interactive sound and light installation created by American sound architect Christopher Janney at Miami Airport. The installation enhances the journey of passengers travelling from a car rental terminal to the main airport through a combination of light, colour and sound.
A sonic portrait is created through speakers installed at intervals along the walkway that play sounds of tropical birds, thunderstorms and a variety of environmental noises relative to South Florida. Video sensors at either end of the walkway track movement and density of passengers discounted air tickets to warsaw moving through the space causing discounted air tickets to warsaw the composition of the sound environment to change as a response.
This is what excites me about the installation, the interaction and response to people in the space. Pairing the use of colour through vinyls on the window creating reflections on the floors and walls with sound creates a sensory experience. I would be interested to know how it influences passengers when they arrive at the airport terminal. Does it do more than make the journey pleasant? Does it influence them to use the departure hall in a certain way? Could it be used to encourage them to shop or spend more time in the retail area of the departure lounge?
At my agency we focus a lot on what we call sensory experiences when designing discounted air tickets to warsaw retail stores and shopping centre environments. It is simply not enough discounted air tickets to warsaw to design something that looks cool, or is styled like the brand or the customers that shop the brand. Retail and interior design needs to be more engaging through sensory experiences such as soundscapes alongside visual design to influence and encourage customers to shop or enjoy the space.
Whilst this installation may be no more than a clever piece to enhance what certainly looks like a dull area (see bottom picture) discounted air tickets to warsaw it could actually be used for a lot more within other/additional areas of the airport, to influence customer footfalls and spend.

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