The Holiday Inn chain of hotels hasn't always been known for bonuses like a complimentary hot breakfast bar and occasionally clean pools; no, they used to be real dens of iniquity, serving almost as petri dishes for staph bacteria.
The heyday of their seedy reputation came in the late 1990s, when the term "Holiday Inn" was slang, referring to any cheap motel for unsavory activities regardless boston cheap hotels of hotel brand. boston cheap hotels Mentions in popular rap songs, including "Rapper's Delight" by the Sugarhill Gang and the more recent boston cheap hotels "Holiday Inn" by Chingy, dug a deeper hole for the hotel chain and their image dropped to an almost unsalvageable low.
Enter the new Holiday Inn Express commercial campaign, depicting regular business travelers accomplishing large feats while explaining that they "did just stay in a Holiday Inn Express last night." The newest in the series of ads has them fighting fire with fire, or negative rap with positive rap.
I saw this ad for the first time during "Saturday Night Live." I thought it was part of the show in that it came right after a skit. I started boston cheap hotels thinking that it wasn't one of their stronger efforts before realizing that it was a real ad.
No comments:
Post a Comment