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It isn't often that the words 'exceptional customer service' and 'airline' are in the same sentence. Tricky rules regarding flight-schedule changes, high fees and sometimes-rude employees have given the airline industry a bad rap.
They've succeeded. Now, 41 years later, the airline is known for exemplary service—corporate employees even send personal letters of thanks downtown los angeles office rental or apology for flight delays and other inconveniences to customers. The result of this effort is a high degree customer loyalty. The proof is exhibited through social media. At press time, Southwest had more than 3.1 million 'likes' on its Facebook page, compared with 363,000 downtown los angeles office rental for United Airlines and 355,000 for Delta.
Focus on your hiring process. Southwest looks to hire people with engaging personalities and who are excited to work with the public. They do hire former airline industry employees, but only if candidates fit the cultural bill.
Beyond downtown los angeles office rental finding people with the right personalities, she also focuses on a candidate's passion for working at Southwest. She says it is important to only hire people who truly believe in what your company is trying to deliver.
Give your employees latitude. Southwest allows staffers the authority to make snap decisions (within boundaries) in the name of customer service. The latitude not only helps with consumer relations, but also makes employees feel empowered downtown los angeles office rental to rectify a situation on the spot, a positive for employee engagement and retention.
Laraba gives the example of a man who approaches a flight attendant with the news that he's going to propose to his girlfriend downtown los angeles office rental in flight. In an effort to make the moment more memorable for the couple, the flight attendant makes the decision to grab a bottle of champagne (at no cost to the customer) and then teaches the man how to use the intercom system.
"I can't tell you how many times that exact situation has happened," she says. "When you give employees latitude, it makes them feel happier in the workplace and when they come in contact with a customer, they only extend how they already feel about their environment."
Apologize. Southwest's Proactive Customer Service department is dedicated to answering consumer concerns and requests. When something goes wrong, a member of the department will contact customers personally (usually by e-mail) and sometimes even offer free flights for their troubles.
"Local" means a lot in marketing these days—from search rankings and profiles to location-based games and apps. In this course, OPEN Forum expert John Jantsch takes you though some of the essentials of local marketing including how to get found,...
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