
Even as economic forecasts improve, there has been a proliferation of vacation home rentals entering the marketplace, while demand subsides and hotels are offering bargain rates. Thus, it is more important virginia beach vacation rentals than ever to correctly position and price a vacation home rental to maximize exposure and generate demand.
While there has never been an exact science of formula concerning pricing a vacation virginia beach vacation rentals home rental, as touched upon above, present economic conditions, limited demand, increased supply and the multitude of options concerning exposure makes the pricing proposition a quandary many face.
In addition, it is now most important to quantify asking prices due to the issues we all face above. The discounting approach, which may or may not be successful, is more appropriate for hotel inventory versus the unique opportunities and constraints concerning vacation home rentals. Now, factor in each night of vacancy is truly a perishable commodity, what is one to do? The following provides insights and guidance and future articles will assist on multiple levels from pricing virginia beach vacation rentals to exposure to target market analysis and so forth.
Whether you are an owner of a vacation home or a property manager, when considering the vacation rental potential of a property, virginia beach vacation rentals the initial virginia beach vacation rentals job is to assess the true value of the home or "The Appraisal".
Unlike the physical plant of a hotel i.e. 1-5 room categories, a strategic location, international branding; a vacation residence is by design, a unique entity. No two vacation rental residences are alike (yes, even duplexes i.e. shared common wall will have unique differences. Thus one must look at the property with the skill set of an appraiser and the point-of-view (POV) of a potential renter.
Location will dictate demand. For example, the 10 bedroom home in Marshalltown, Iowa is probably not as in-demand as the 3-bedroom virginia beach vacation rentals oceanfront cottage in East Hampton, New York. Even on a regional (Colorado) level, the 2 bedroom flat in the heart of Vail Village, walking distance to the slopes will generate higher demand and revenue versus a 4 bedroom home in neighboring West Vail, just minutes away by free shuttle.
1) Luxury hotel/resort: In the community where are the luxury hotels and resorts located? Which properties command virginia beach vacation rentals the highest rates? Is there a Ritz-Carlton, Four Seasons, Mandarin, St. Regis or similar in the area. In general, these storied hotel and resort operators are located in the most-in-demand locations.
2) Amenities : Physical amenities associated in the vicinity can be an indicator of supply and demand. Prestigious golf courses, ski hills, beaches, lakes, tennis courts, country clubs, luxury retailers/restaurants, art galleries. In Aspen, the west-end is considered the most in-demand for vacation rental residences, the area is quaint, within walking distance of the core of town and the slopes yet removed from the bar scene. On the south fork of Long Island, SOH or South of the Highway is local jargon for the Oceanside of the Montauk Highway, the main thoroughfare.
3) Real Estate Values: When in doubt, check asking and sale prices. Real Estate is one of the truest indicators of value and demand virginia beach vacation rentals as most transactions are between a willing buyer and a willing virginia beach vacation rentals seller. (Yes, present economic virginia beach vacation rentals conditions have changed this maxim; however, for the vast majority of transactions, valuations are based on this). Look at pricing and activity. Consider using "Price per Square Foot" to ascertain value versus number of bedrooms. virginia beach vacation rentals Use multiple sources including Realtors, County Records, Title Companies, Appraisers and sites such as Zillow .
The above is guidance and is just one installment of many to come. While each community and location is unique, certain variables including location will be an excellent virginia beach vacation rentals predictor of demand and will greatly influence pricing strategy.
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